Luis Florez

Marketing Specialist

advertising • digital marketing • copywriting • email communications • stakeholder management • events

Luis plays a key role in shaping and delivering a wide mix of marketing activity, all focused on building our brand and boosting our visibility in the market.

Background

Joining us in December 2021, Luis bought almost 20 years of marketing know‑how with him. Since then, he’s worked across Email, Events, Podcasts, PR, Social Media and Web—embracing the variety and energy of a role where no two days look alike.

Before Vidett, Luis worked across several sectors, from financial services and utilities to fashion and travel. His experience includes operations, campaign management and overseeing external design and media agencies across TV, Radio, Outdoor and more.

In his five-to-nine life, Luis is a film enthusiast, footballer, runner and occasional gym goer. He enjoys art, trainers and stand‑up comedy, and even braves the occasional Brighton sea dip, which he says helps reset the mind, body and soul!