Hannah Lewis

Hannah joined Vidett in August 2026 after years founding and leading Behave London, a behavioural insights agency that helped pension funds, banks and asset managers improve member communications through behavioural science and applied psychology. A former investment writer, she spent two decades in asset management before pursuing her interest in behavioural science and is an expert in how people make financial decisions, particularly around retirement.

Hannah has led research into how members engage with their pensions and how both members and pension boards can make healthier long-term financial decisions. Her work includes the Trustee Checklist for Aon and Gender, Age and Pension Saving for State Street Global Advisors and The People’s Pension.

A marketing expert and a regular public speaker on pension communications, Hannah has won awards recognising her as a role model in the industry. She holds the Investment Management Certificate (IMC) and a Diploma in Digital Marketing Strategy, and specialises in building marketing tech with LLMs and AI tool applications. Hannah also features in the book “The Behaviour Business” for her behavioural science research in pension communications.